| I don’t need a website; my business is doing fine without one. | 
Female (18-36) | 
“I get it, but having a website can help you reach even more people. Many customers research online before buying, so you could be missing out on potential clients.” | 
| I don’t need a website; my business is doing fine without one. | 
Female (37-55) | 
“Your business might be thriving, but a website can enhance your visibility and attract new customers who prefer to find information online.” | 
| I don’t need a website; my business is doing fine without one. | 
Female (56+) | 
“I understand your success, but think of a website as a way to future-proof your business. It can help you connect with a broader audience.” | 
| I don’t need a website; my business is doing fine without one. | 
Male (18-36) | 
“You may be doing well now, but a website expands your reach. Customers often look online for services before making a decision.” | 
| I don’t need a website; my business is doing fine without one. | 
Male (37-55) | 
“Your current success is great, but a website could take your business to the next level by attracting new customers who prefer online research.” | 
| I don’t need a website; my business is doing fine without one. | 
Male (56+) | 
“Even established businesses can benefit from a website. It can help you tap into new markets and audiences that prefer online options.” | 
| My business is local; I don’t need an online presence. | 
Female (18-36) | 
“Local businesses need online visibility too! A website provides essential info like your hours and services, helping customers find you easily.” | 
| My business is local; I don’t need an online presence. | 
Female (37-55) | 
“Even as a local business, a website can enhance your credibility and improve your local search results, making it easier for customers to discover you.” | 
| My business is local; I don’t need an online presence. | 
Female (56+) | 
“A website can attract more local customers. It’s a great way to showcase your services and connect with your community online.” | 
| My business is local; I don’t need an online presence. | 
Male (18-36) | 
“Local visibility is important! A website helps potential customers find you easily and provides valuable information that can drive more foot traffic.” | 
| My business is local; I don’t need an online presence. | 
Male (37-55) | 
“Your local focus is important, but having a website can enhance your credibility and make it easier for clients to find and connect with you.” | 
| My business is local; I don’t need an online presence. | 
Male (56+) | 
“Even for local businesses, a website is a must. It provides essential details and helps establish a professional image that attracts customers.” | 
| Social media is enough for marketing. | 
Female (18-36) | 
“Social media is great, but it’s not everything. A website serves as your brand’s hub where customers can learn about your services in detail.” | 
| Social media is enough for marketing. | 
Female (37-55) | 
“Social media can reach people, but a website gives you control over your brand and provides comprehensive information that platforms don’t.” | 
| Social media is enough for marketing. | 
Female (56+) | 
“Social media is helpful, but it can’t replace a website. Your website can provide a fuller picture of your services and expertise.” | 
| Social media is enough for marketing. | 
Male (18-36) | 
“Social media is important, but it’s just a piece of the puzzle. A website gives you a solid foundation to share your story and connect with clients.” | 
| Social media is enough for marketing. | 
Male (37-55) | 
“While social media is effective, a website enhances your marketing efforts by offering a comprehensive view of your brand and services.” | 
| Social media is enough for marketing. | 
Male (56+) | 
“Social media is great for engagement, but a website allows you to present your offerings more professionally and in-depth.” | 
| Websites are too expensive to maintain. | 
Female (18-36) | 
“I understand that costs can be a concern, but there are affordable options that provide great value and can help grow your business.” | 
| Websites are too expensive to maintain. | 
Female (37-55) | 
“Maintaining a website doesn’t have to be expensive. Many affordable plans exist that can fit any budget and still look professional.” | 
| Websites are too expensive to maintain. | 
Female (56+) | 
“I understand your concern. However, the long-term benefits and visibility of a website often outweigh the costs, making it a wise investment.” | 
| Websites are too expensive to maintain. | 
Male (18-36) | 
“Costs can be a concern, but many options exist that provide great value. A well-maintained website can pay for itself through increased business.” | 
| Websites are too expensive to maintain. | 
Male (37-55) | 
“I understand the expense concern, but there are many affordable hosting options. The benefits of having a website can far outweigh the costs.” | 
| Websites are too expensive to maintain. | 
Male (56+) | 
“While maintenance costs are a valid concern, a website can significantly enhance your business presence, making it a worthwhile investment.” | 
| I can build a website myself. | 
Female (18-36) | 
“That’s great! Building your website can be rewarding. However, working with a professional ensures a polished look and saves you time.” | 
| I can build a website myself. | 
Female (37-55) | 
“That’s a great skill to have! But consider the time and effort it takes to maintain it—professionals can save you time and deliver quality.” | 
| I can build a website myself. | 
Female (56+) | 
“That’s impressive! But a professional can create a more user-friendly and efficient website, allowing you to focus on your business.” | 
| I can build a website myself. | 
Male (18-36) | 
“That’s a fantastic start! But consider how a professional can create a seamless experience and free up your time for other tasks.” | 
| I can build a website myself. | 
Male (37-55) | 
“Building your website is commendable! However, professionals can provide insights and expertise that can enhance your site’s effectiveness.” | 
| I can build a website myself. | 
Male (56+) | 
“That’s a valuable skill! But a professional can ensure that your website is optimized for search engines and provides a better user experience.” |